# Indexing and structured data

Check whether pages are indexed, submit new URLs, and keep structured data valid.

Five panels sit in the left rail.

| Panel | What it is for |
| --- | --- |
| Sitemap | The generated sitemap and its current contents. |
| GSC | Verify Google Search Console and read live coverage data from Google. |
| IndexNow | Submit URLs to supported engines for faster pickup. |
| Logs | The record of submissions and their outcomes. |
| llms.txt | The summary of the business published for AI assistants to read. |

## URL status

The URL checker inspects pages against live Google data and reports indexing status, the canonical Google selected, the last crawl date and any coverage issue. A daily job re-inspects recently published URLs so you find out quickly when something is not being picked up.

## Submitting URLs

- Submit single URLs or a bulk list after publishing or after a fix.
- Sitemaps are regenerated automatically as content is published.
- IndexNow-style submission is handled for supported engines.

## A practical post-publish routine

1. Publish the page (blog article, geo page, or a batch of programmatic pages).
2. Confirm it appears in the sitemap.
3. Submit the URL (or the batch) rather than waiting for organic discovery.
4. Check status again in a few days using the URL checker; most healthy pages index within that window.
5. If still unindexed after a week or two, treat it as a content or template problem, not a submission problem.

> **Submission is a request, not a guarantee**: If a page stays unindexed, the problem is usually the page: thin content, a noindex directive, a canonical pointing elsewhere, or a template Google considers duplicate. Fix the cause rather than resubmitting.

## Structured data

JSON-LD is generated for the content types the platform manages: articles, local business, services, products, FAQs and breadcrumbs, and deployed through the SEO script or the blog templates. The weekly deep scan validates it and opens tasks when markup breaks.

## Deployment paths for structured data

**WordPress**

Structured data is written into the page or post it describes and served with the rest of the WordPress-rendered page, no separate step needed once WordPress publishing is connected.

**SEO script**

The SEO script injects the appropriate JSON-LD into the page at render time for sites not on WordPress, based on the page type it detects or is configured for.

## Common problems

| Symptom | Likely cause | What to do |
| --- | --- | --- |
| Page indexed but not ranking | Not an indexing problem at all, check Rankings and the audit task list instead. | Move to Onsite SEO → Rankings and Audits & tasks. |
| Page stuck as "Discovered, not indexed" | Google has seen the URL but deprioritized crawling it, often due to thin content or low site-wide quality signals. | Improve the page content and internal linking before resubmitting. |
| Structured data validation fails after a template change | A recent template or theme update altered the markup the script or WordPress integration expects. | Re-run the weekly scan after confirming the integration still has the correct page-type mapping. |
| Sitemap missing recently published pages | Sitemap regeneration may be delayed, or the page was published outside the platform's tracked destinations. | Manually submit the URL and confirm the publishing destination is one of the platform-managed integrations. |