Offsite SEO
Voice AI
Tracking numbers, call records with transcripts, lead scoring and an AI receptionist for the active client.
Optional add-on
Voice AI appears under Offsite SEO once it has been purchased from the Store for the active client.
Voice AI covers the phone side of a campaign: the numbers you advertise, the calls that come in, what was said, how good a lead each call was, and an AI receptionist that can answer when nobody else does. Five panels sit in the left rail and the panel you leave open is remembered.
Call Tracking
The call log for the client, filterable by date range: last 7 days, last 30 days, this month, last month or all time. Calls can come from more than one source, and the log separates them: the platform’s own tracking, CallRail, and calls handled by the Voice AI agent. Each record carries the call details, its recording where available, and a transcript.
Tracking Numbers
Where the phone numbers used in campaigns are provisioned and managed, each routed to the business line that should actually ring. Using a distinct number per placement is what makes the source of a call knowable.
Leads
Callers treated as leads rather than as call records: who called, what they wanted and how the call was graded, so the sales follow-up has one list to work from.
Lead Scoring
Scoring reads a call and grades it on three axes, and an interaction can also be scored on demand from this panel.
| Axis | Values |
|---|---|
| Lead grade | Hot, Warm, Cold, or Unscored. |
| Call quality | Excellent, Good, Needs Improvement, Poor, or Unscored. |
| Caller sentiment | Positive, Neutral, Negative, or Frustrated. |
The panel summarises the set, including how many hot leads came in, so the quality of the phone traffic is visible next to its volume.
AI Agent
The AI receptionist that answers calls. It has an on and off switch, so it can be configured before it ever takes a call.
| Setting | What it does |
|---|---|
| Agent Name | How the agent identifies itself, for example "AI Receptionist". |
| Voice | The voice the agent speaks with. |
| Greeting Message | The opening line on every call. |
| Agent Instructions | How it should behave and what it should and should not say. Instructions can be generated for you and then edited. |
| Max Call Duration | The cap on a single call. |
| Monthly Minute Limit | The cap on total minutes per month. |
| Area Code | Optional preference for the area code of the agent’s number. |
| Agent Active | Whether the agent answers calls. |
Getting started
- 1
Provision a number
Open Tracking Numbers and create the number the campaign will advertise.
- 2
Route it
Point the number at the business line that should receive the calls, or at the AI agent.
- 3
Place it
Use that number on the campaign, landing page or listing you want to measure.
- 4
Review the results
Call Tracking for the calls and transcripts, Leads for follow-up, Lead Scoring for quality.
Recording and consent
Call recording and transcription rules differ by location, so the client’s call disclosure should match the law where they operate.